Quite possibly the most important part of your amazon “game” is the way you optimize your listings. The fact is most sellers don’t even know that this is an actual thing. Well it very much is, and it’s an important one! We use many keyword tools and strategies to implement the most relevant and keyword appropriate content to your products and customers. It’s much more than just a list of relevant and high traffic keywords that contribute to listing optimization, the backend of a listing has many other fields that need content in order to consider your listing optimized for search and browse.